“SPORE” – A NEW LOVELYSALLY COLLECTION

Share this post TFUPM Posted March 22, 2013 in EBBA ZINGMARK, LEGGINGS, NEW, SPORE

In cartoons, an idea or an inspiration is always represented by a light: sparks, a light bulb turning on, pulsating rays or small explosions. You think it’s something silly for kids, but in reality it is a bit like that when you come up with a good idea.

Our light bulb was one single image: a series of illustrated figures in the style of the Renaissance ‘Naturalia’, a scientific and artistic gallery of new living species that were something between molluscs and insects. The impact of these figures caught our attention straight away and there was that special something about them made us pick up coloured pencils and scribble and doodle ideas that gradually began to take shape. This was how the first phase of our work, which was spent amongst pieces of paper and Pantone, began and became more ‘technical’ so that our designs could then be used in Photoshop.

Our naïve doodles, drawn in pencil, had become real leggings and, together with a final idea, they had also acquired a face: Ebba! With Ebba we realized that our creations were actually going to be worn by people, by you - the Lovelysally fans (and this was actually quite an exciting moment for us!).

Styling the leggings was our last chance to define them: Spore is an organic collection, it is ironic and inspired by science but it also has a cartoon feel to it and a kind of magic personality that unites all the pieces under one mood. But, just as importantly, it’s also the result of the love and enthusiasm that has bound our friendship of almost 15 years!

TURBONILLA, OCTOPODO, MACTRA, PAPHIA, CRIO.

Step after step, with all the means and patience needed for a project that was developed purely by hand, we saw our ideas come to life, which, for us, have always seemed kind of ‘alive’ like the organisms that we took our inspiration from.

 

Marta&Giulia

  

 

 

 

 

 

 

 

 

 

2 Comments

THE NEVERENDING DILEMMA

  

 

 

I will let you all in on a little secret. When you work at a clothing company there is always that little birdy in your head asking you which piece is your favourite. This has been a dilemma of mine ever since Lovelysally went live since it is just way too hard to choose one piece from a sea of awesomeness. Upon seeing these pictures of Ashlei Louise I thought to myself "Wow, this might be it, Shouting Smoke just might be my favourite pair of Lovelysally leggings!" I then remembered all the other leggings we make and I was back to square one.

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LAOTIAN DUSK IN CALIFORNIA

 

 

 

 

 

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STRUT YOUR STUFF ON COLORADO AVENUE

 

 

 

 

 

 

We are just craving a nice peaceful walk down the beach, a big thanks to Darya K and her beautiful styling of the Colorado Avenue leggings because she made just that much closer to the boardwalk :)

1 Comments

GOTHIC BIRDS OF PARADISE

  

 

 

Ashley Joncas is so unique and beautiful it's hard not to get completely lost in her blog. I seriously just spend a good 45 minutes just looking at her whole wardrobe. I want her hair, her shoes, and all her clothes, oh heck I want it all!! Check out her lookbook post here :)

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SONJA AND THE MAJESTIC HORSE

  

We won't ever get tired of seeing our Majestic Horse leggings styled. Sonja G has fun with this look and it shows! We love it!

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ANOUSKA WEARING PURE COLD

 

 

The bottom line is that Anouska's fashion sense is perfect so we knew she would amaze us while wearing the Pure Cold leggings. Check out her look on lookbook!



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SIETSKE AND THE SILENT SMOKE LEGGINGS

The Silent Smoke leggings are undoubtedly the stand out champions of Lovelysally's first collection of leggings, and Sietske has done them well by styling this excellent look.

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CLEMENTINE STYLING MINTY EMISSIONS

 

 

 

 

 

Clémentine Collinet has fantastically styled the Minty Emissions leggings. If you are one of the few people who haven't gotten your hands on a pair of these, you will surley change your mind after having looked at these pictures. 

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ALANA RUAS WEARING PURE COLD

  

 

Alana Ruas styling this look with the Pure Cold Leggings. It super hard not to be jealous isn't it?

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