About us

Lovelysally started in 2011 as a sort of spin-off of a historic manufacturing company based in one of the most famous textile districts of Italy. The company has produced, and is still producing, bikinis, underwear and accessories for major Italian and international fashion brands and it's from this that we inherited skills like great attention to quality, the attitude to do things very well, use local resources and take inspiration from tradition.
Lovelysally represents the evolution of Italian expertise and taste, both technologically and philosophically. We produce all our garments using 100% Made in Italy products and 100% legal, qualified, professional Italian adults. 


We want to be recognised as the most innovative swimwear and clothing brand in Italy, be known internationally as an expression of fantastic creativity and Italian style and become a magnetic core attracting creative people like bloggers, designers, musicians and fashionistas.


We want to disrupt the traditional Italian clothing trade and avoid too many transitions and increasing prices. We design, we produce, we sell. We are crazy and inspired.